CLEAR CHANNEL, one of the 25 largest communications groups in the world, held its PlayOn2014 gala at Casa Capell, with the support of ALOOHA. The gala focused on presenting new services, trends and improvements in the world of Digital Signage (Out-of-Home and Point-of-Sale Advertising). CLEAR CHANNEL ESPAÑA explained it to us, discussing the immediate future in which digital technology, mobility and the ability for brands and consumers to interact are key. To anticipate the sector’s new needs, the company presented ‘Play’, the division specialising in digital communication solutions. In this regard, David Boyd, Digital Director of Clear Channel International, highlighted that “new technologies offer us possibilities that were previously unthinkable, and at Clear Channel we are committed to them in order to achieve a more efficient relationship between advertisers and their target audience”. “Connect”, the global interactive mobile advertising platform developed by Clear Channel Outdoor, is transforming out-of-home media. Advertising supports will become mobile interaction devices, using NFC technology and QR codes, allowing customers to access interactive content through their smartphones. Connect thus creates perfect integration between out-of-home advertising and mobile. After the conference, attendees were able to see the possibilities offered by digital supports through five devices that displayed live examples of augmented reality, message personalisation, interactive games and other applications. A spectacular event with an impressive audiovisual production: http://vimeo.com/64791451 For more information about its services, latest developments and news, you can visit its official website www.clearchannel.es.
