CLEAR CHANNEL, one of the 25 largest communications groups in the world, held its PlayOn2014 gala at Casa Capell last Thursday, 3 April, in partnership with ALOOHA. The gala focused on presenting new services, trends and achievements in the world of Digital Signage (out-of-home and point-of-sale advertising). This is how CLEAR CHANNEL ESPAÑA explained it to us, discussing the immediate future in which digital technology, mobility and the ability for brands and consumers to interact are key. To anticipate the sector’s new needs, the company presented ‘Play’, the division specialising in digital communication solutions. In this regard, David Boyd, Digital Director of Clear Channel International, highlighted that “new technologies give us possibilities that were previously unimaginable, and at Clear Channel we are committed to them in order to achieve a more efficient relationship between advertisers and their target audience”. “Connect, the global interactive mobile advertising platform developed by Clear Channel Outdoor, is evolving out-of-home media. Advertising displays will become mobile interaction devices through NFC technology and QR codes, enabling customers to access interactive content via their smartphones.” Connect thus creates perfect integration between out-of-home advertising and mobile. After the conference, attendees were able to see the possibilities offered by digital displays through five devices showing on-site examples of augmented reality, message personalisation, interactive games and other applications. A spectacular event with an impressive audiovisual production: http://vimeo.com/64791451 For more information about its services, latest developments and other news, you can visit its official website at www.clearchannel.es.
